YuMe Toys

A women showing a collection of toys.

Services

Brand Positioning
Strategy
Graphic Design
Videography + Photography
Account Management
Influencer Management
Organic Social Media Strategy, Production and Management

The toy collectible market is bright and booming, with an estimated value of $13.9 billion in 2024 and a projected growth rate of 10.1% CAGR. Recognizing this potential, YuMe Toys has established itself as a global leader in the space, creating toys and collectibles that empower play across popular franchises like Netflix, Marvel, Disney, Anime, and more. 

When YuMe’s CMO, Ryan Krovontka, approached RUNCLUB, the brand was seeking to expand its digital presence and leverage social media as a revenue-driving tool. Together, we set out to elevate their online strategy in this fast-growing market.

Brand Positioning
Strategy
Graphic Design
Videography + Photography
Account Management
Influencer Management
Organic Social Media Strategy, Production and Management
A young woman excitedly looks at a table filled with Netflix-themed collectible items and mini-figurines, while three friends smile in the background on a couch.
Hand on a laptop keyboard with screen displaying Netflix Gift Box promotion on Yume website, featuring 24 unique gifts from popular Netflix series.
Yume collectible figurines of Stitch, Deadpool, and Jack Skellington, displayed with Target branding and an October 14 release date.
Squid Game collectible figurines displayed in Instagram-style posts, featuring red and black-uniformed characters from the Netflix series.
Collectible items on display, featuring One Piece stickers on sand, a Stitch figurine in front of a "Karaoke" sign, and Harry Potter with a golden snitch.