Southbound Tequila

Services

Brand + Audience Strategy

Content Creation + Video Production

Graphic Design

Account Management

Digital Marketing

Brand + Influencer Partnerships

Southbound founder, Ivey Childers, approached us with a clear yet unique vision: to introduce a premium tequila brand that simplifies the decision-making process for consumers, offering a smooth choice in an otherwise crowded market. Designed to appeal to both beginners and seasoned tequila enthusiasts, Southbound invites everyone to "Take the Journey" and rediscover tequila with a versatile, high-quality spirit for any occasion.

From Nashville to Tequila, Mexico, we partnered closely with the Southbound team to establish, launch, and evolve a brand rooted in the spirit of rediscovery.

Woman sitting on a truck bed with hay bales and Southbound Tequila bottles, featuring close-ups of the tequila and a cowboy hat.

Collection of Southbound Tequila branded apparel and a laptop displaying the Southbound Tequila website on a modern couch.

Collage of agave field scenes, including close-ups of agave, workers harvesting, and a person holding a Southbound Tequila bottle.

Four cocktail images showing different drinks: Negroni, Clean Classic, Aperol Sour, and New Fashioned, each labeled with Southbound branding.

Three dining table scenes with friends toasting and pouring Southbound Tequila, with fresh food and table settings.

Hand holding a Southbound Tequila Reposado bottle against a neutral background with a shadow cast on the wall.

Southbound Tequila packaging, promotional tags highlighting curated cocktails, and display stand design schematics with product measurements.

Two women holding baskets of herbs in a garden and toasting margaritas in a kitchen, both wearing Southbound Tequila T-shirts.

Collage of U.S. state names forming bottle shapes in agave fields, a margarita recipe, and a tequila bottle with a drink.

Hand pouring tequila into a crystal glass on a silver tray with limes and bottles in the background.

Festive setup featuring a martini glass, Southbound tequila bottle with a red ribbon, oranges, and holiday decor on a table.

Southbound Tequila Añejo bottle surrounded by festive holiday gifts wrapped in vintage-style paper with ribbons.

Press