Marcus King
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Fans of Marcus King might be in for a surprise when they listen to his latest album. The South Carolina native, known for his gritty, powerhouse voice and soulful guitar riffs that firmly positioned him within the Southern jam-band scene, takes a different direction with this project.
Collaborating with Rick Rubin, Marcus crafted Mood Swings as a source of comfort—a sanctuary for anyone dealing with mental health challenges, substance abuse, or relationship struggles. Inspired by his own experiences with addiction and mental health, this album holds deep personal meaning.
To bring his vision to life, Marcus, alongside Vector Management and Universal Music, enlisted RUNCLUB to create a world and visuals that would fully embody the album’s powerful story.
