Ichigo Ichie

Hand holding black chopsticks with a sushi roll against a red background.

Services

Branding
Brand Positioning
Strategy
Account Management
Videography + Photography
Organic Social Media Strategy, Production and Management
Paid Media Strategy, Creative, and Implementation
Traditional Print Media
Brand Events
Influencer Partnerships
Website Design
Signage Design
Merchandise Design
Emails
Menu Design

When sushi legend Kevin Huang relocated from San Francisco to Nashville, he recognized a gap in the city's dining scene: a lack of high-quality, authentic Japanese sushi. Determined to bring his expertise to a new audience, Huang reached out to our agency to help launch and establish his sushi restaurant as a premier destination for authentic Japanese cuisine in Music City. Our challenge was clear—develop a brand that stood out in a bustling culinary market while staying true to the art and tradition of Japanese sushi.

We worked hand in hand with Huang to create a comprehensive brand strategy that positioned his restaurant as the go-to sushi experience for locals and tourists alike. Through targeted campaigns, immersive visuals, and storytelling that highlighted Huang’s journey from San Francisco to Nashville, we successfully introduced a new level of authenticity and quality to Nashville’s dining scene.

Branding
Brand Positioning
Strategy
Account Management
Videography + Photography
Organic Social Media Strategy, Production and Management
Paid Media Strategy, Creative, and Implementation
Traditional Print Media
Brand Events
Influencer Partnerships
Website Design
Signage Design
Merchandise Design
Emails
Menu Design
Ichigo Japanese restaurant promotional collage featuring a launch party poster, branded T-shirt, and a detailed menu.
Ichigo restaurant dining scenes, including sushi held with chopsticks, chef torching sushi, friends toasting, and plated dishes.
New Year's Eve 2023 poster for Ichigo Ichie featuring a 5-course Japanese dinner, champagne, and caviar service.
Smartphone displaying a "Now Hiring" poster for front-of-house support positions with sushi experience.
Close-up of a hand using chopsticks to pick up sushi rolls topped with garnishes, with soy sauce bottle in the background.