Ichigo Ichie
Services
When sushi legend Kevin Huang relocated from San Francisco to Nashville, he recognized a gap in the city's dining scene: a lack of high-quality, authentic Japanese sushi. Determined to bring his expertise to a new audience, Huang reached out to our agency to help launch and establish his sushi restaurant as a premier destination for authentic Japanese cuisine in Music City. Our challenge was clear—develop a brand that stood out in a bustling culinary market while staying true to the art and tradition of Japanese sushi.
We worked hand in hand with Huang to create a comprehensive brand strategy that positioned his restaurant as the go-to sushi experience for locals and tourists alike. Through targeted campaigns, immersive visuals, and storytelling that highlighted Huang’s journey from San Francisco to Nashville, we successfully introduced a new level of authenticity and quality to Nashville’s dining scene.