Happenstance Whiskey

Two women with glasses in their hands.

Services

Brand Positioning
Strategy
Videography + Photography
Graphic Design
Account Management
Influencer Management
Organic Social Media Strategy, Production and Management
Paid Media Strategy, Creative, and Implementation
Traditional Print Media
Emails

Alcohol Industry Vet, Paige Parker began her career at beer giant Anheuser-Busch, then transitioned into whiskey. Motivated by a lack of female role models in bourbon, she was driven to create a premium whiskey experience, leading her to launch Happenstance — Nashville’s only 100% women-owned whiskey company. 

Her team reached out to continue to build their digital presence in Nashville and new states around one simple manta: Raising a new Generation of Whiskey Lovers. 

Brand Positioning
Strategy
Videography + Photography
Graphic Design
Account Management
Influencer Management
Organic Social Media Strategy, Production and Management
Paid Media Strategy, Creative, and Implementation
Traditional Print Media
Emails
Three Happenstance Bourbon Whiskey bottles placed on a clean white background, emphasizing label design and branding.
Happenstance Whiskey promotions including flavor profile, free shipping offer, and whiskey bottle on a golf course with golf balls.
Collage of Happenstance Whiskey golfing lifestyle scenes, featuring people enjoying whiskey and golf gear with branded bottle.
Whiskey bottle beside a phone displaying the product, accompanied by two drinks with ice on a neutral background.
Promotional flyer for Happenstance Whiskey online launch, available in 14 states across the U.S. with a "Shop Now" call to action.
Happenstance Bourbon Whiskey bottle with caramel, nuts, vanilla, and honey showcasing flavor notes. Text prompts visitors to keep shopping for free shipping on two bottles or more.
Happenstance Bourbon Whiskey bottle displayed within an Instagram-style post, highlighting branding and product visuals.